Strategic Perspectives in the Gaming Industry


Learn to position your property as a market leader in these increasingly competitive times. Successful companies are finding the business analysis process is critical to making effective business decisions in order to maintain and increase profitability.

In this course, you will identify the key indicators used in analyzing the business landscape and in evaluating markets. You will learn to evaluate market penetration and spend per customer, as well as how to quantitatively illustrate the impact of marketing from both revenue and expense perspectives.

Strengthen best practices and industry-specific knowledge in these key areas:

  • Feasibility studies
  • Components of a strategic vision
  • Leveraging customer data analysis
  • Player reinvestment
  • Operational analysis
  • Preparing for market fluctuations
  • Maximizing the utility of your database
Who should attend
This course is excellent for finance department directors, general managers, department managers and directors, all finance personnel, key accounting personnel, gaming commissioners and controllers seeking to build existing knowledge of revenue flow and systems analysis in a casino operation. Industry professionals wishing to apply that knowledge to build a strategic business plan will benefit most from the course.

See the Gaming Management Series overview for a full schedule of upcoming courses.

Email, call 1-800-233-8928 or visit our website for information about gaming management education from the University of Nevada, Reno offered on campus or anywhere in the world.

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Course: GM 518-00
Term: 2175
Section Number: 1
Schedule Number: 2175GM518
Instructor(s): Bob Ellsworth, Siobhan Fajayan, Malcolm Greenlees, Kit Szabala
Location: Redfield Campus (Rm 230), 18600 Wedge Pkwy, Bldg. "A", Rm. 230
  • Aug. 7-9, 2017 (Mon. - Tues., 8 a.m. - 5:30 p.m.)
  • Aug. 10, 2017 (Wed., 8 a.m. - 8 p.m.)
Units: Non-Credit
Contact Hours: 30.0 Contact Hours
Notes: Fee includes instruction, course materials, four continental breakfasts, four lunches, refreshment breaks and a group awards dinner.
Required Fees: Price