Digital Marketing Strategies: Maximizing Your Visibility


Spring 2018 will be the final chance for students to complete courses in the Social Media and Digital Marketing Certificate Program. The program and courses will be discontinued in June 2018.

Digital marketing and communications offers more opportunities than ever, yet many businesses are still using tired means of communication that aren't cost effective or measurable. This course expands upon the social media skills you have gained, exploring additional online tools available to communicators today, as well as the strategies needed to successfully use these tools.

The course will cover search engine optimization (SEO), content strategy, paid search and advertising, additional social media topics, email marketing and how to convert visitors into leads. Even more, we'll discuss how to use all of these tools strategically in a comprehensive online campaign.

Topics will include:

  • Social media content ideas and strategies to maximize your visibility
  • Search engine optimization (SEO) essentials
  • Fundamentals of paid search, social media advertising and targeting opportunities
  • Successful email marketing tactics
  • How to convert visitors into leads


Social Media Essentials or instructor approval. Participants must have a Facebook and Twitter account. Please note: This course was previously titled Inbound Marketing Principles and Practices. This course may be taken independently or applied toward the requirements of the Social Media and Digital Marketing Certificate.
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Course: LEAD 203-00
Term: 2182
Section Number: 1
Schedule Number: 2182LEAD203
Instructor(s): Mike McDowell
Location: Redfield Campus, Redfield Campus RM 111
Dates: Apr. 11, 2018 (Wed., 6 - 9 p.m.); Apr. 18, 2018 (Wed., 6 - 9 p.m.); Apr. 25, 2018 (Wed., 6 - 9 p.m.)
Units: Non-Credit
Contact Hours: 9.0 Contact Hours
Notes: Early registration fee is $349 through March 28, 2018; registration fee is $399 after March 28, 2018. Certificate discount: Participants registering for all four certificate courses at once should call our office at 1-800-233-8928 or (775) 784-4046 and ask about available discounts (discount available via phone registration only).
Required Fees: Price
Registration (Early) - Through March 28, 2018$349.00