Digital Marketing Strategies: Maximizing Your Visibility


Spring 2018 will be the final chance for students to complete courses in the Social Media and Digital Marketing Certificate Program. The program and courses will be discontinued in June 2018.

Digital marketing and communications offers more opportunities than ever, yet many businesses are still using tired means of communication that aren't cost effective or measurable. This course expands upon the social media skills you have gained, exploring additional online tools available to communicators today, as well as the strategies needed to successfully use these tools.

The course will cover search engine optimization (SEO), content strategy, paid search and advertising, additional social media topics, email marketing and how to convert visitors into leads. Even more, we'll discuss how to use all of these tools strategically in a comprehensive online campaign.

Topics will include:

  • Social media content ideas and strategies to maximize your visibility
  • Search engine optimization (SEO) essentials
  • Fundamentals of paid search, social media advertising and targeting opportunities
  • Successful email marketing tactics
  • How to convert visitors into leads


Social Media Essentials or instructor approval. Participants must have a Facebook and Twitter account. Please note: This course was previously titled Inbound Marketing Principles and Practices. This course may be taken independently or applied toward the requirements of the Social Media and Digital Marketing Certificate.
No sections of this course are currently being offered.