Persuading People


Whether you are selling products, providing services or leading associates, your success is determined by how well you can change people's beliefs, feelings and actions. Research finds the key to such change is empowerment. Based on those research findings, this course uses a range of examples and practice activities to step up your skills at ethical influence for profitable payoffs.

Key Learning Objectives:

  • Prepare just the right information and embrace just the right attitude
  • Shape your strategies and tactics to fit the persuasion objective, your personality, the people to be influenced and the interpersonal situation
  • Dissolve resistances by persuading in progressive cycles
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Course: CX 254-00
Term: 2188
Section Number: 1
Schedule Number: 2188CX254
Instructor(s): Bruce Sanders
Location: Redfield Campus, Redfield Campus RM 213
Dates: Sep. 12, 2018 (Wed., 9 a.m. - 4 p.m.)
Units: Non-Credit
Contact Hours: 6.0 Contact Hours

Registration fee includes lunch and parking.

This course has been approved for 6 HR (General) through the Human Resource Certification Institute (HRCI) and 6 PDCs through the Society for Human Resource Management (SHRM). For more information about certification and recertification, please visit the HRCI homepage at or the SHRM homepage at

Required Fees: Price