Strategic Perspectives in the Gaming Industry


Learn to position your property as a market leader in these increasingly competitive times. Successful companies are finding the business analysis process is critical to making effective business decisions in order to maintain and increase profitability.

In this course, you will identify the key indicators used in analyzing the business landscape and in evaluating markets. You will learn to evaluate market penetration and spend per customer, as well as how to quantitatively illustrate the impact of marketing from both revenue and expense perspectives.

Strengthen best practices and industry-specific knowledge in these key areas:

  • Feasibility studies
  • Components of a strategic vision
  • Leveraging customer data analysis
  • Player reinvestment
  • Operational analysis
  • Preparing for market fluctuations
  • Maximizing the utility of your database

Who should attend:

This course is excellent for finance department directors, general managers, department managers and directors, all finance personnel, key accounting personnel, gaming commissioners and controllers seeking to build existing knowledge of revenue flow and systems analysis in a casino operation. Industry professionals wishing to apply that knowledge to build a strategic business plan will benefit most from the course.

Contact us:

Email, call 1-800-233-8928 or visit our website for information about gaming management education and a full schedule of our upcoming courses.

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Course: GM 518-00
Term: 2188
Section Number: 1
Schedule Number: 2188GM518
Instructor(s): Malcolm Greenlees
Location: Redfield Campus (Rm 221), 18600 Wedge Pkwy, Bldg. "A", Rm. 221
  • Sep. 10 & 11, 2018 (Mon. & Tue., 8:30 a.m. - 5:00 p.m.)
Units: Non-Credit
Contact Hours: 15.0 Contact Hours

Fee includes course material, daily continental breakfast, two lunches and refreshment breaks. All other breakfasts, dinners and lodging accommodations are the responsibility of the student.

NOTE: We offer a discount of 10% for two or more participants from one organization.

Please call (800) 233-8928 or (775) 784-4046 to receive the discount.

Required Fees: Price