Casino Marketing Strategies

Description:

(Formerly offered as Promotional Strategies for the Gaming Industry)

Casinos spend thousands of dollars on promotional activities to attract customers and increase business. How many of these activities cost more than the revenue they generate? Are your promotions as successful as they can be? Join top marketing professionals with extensive gaming industry experience as they share their knowledge and expertise on the most effective marketing strategies to use in these increasingly competitive times. Key topics include developing a strategic promotions plan, measuring promotion return on investment and successful promotion strategies.

This course will help examine the investment return of your marketing activities and give you new ideas and management tools for immediate implementation in planning and evaluating your own promotional events.

Strengthen best practices and industry-specific knowledge in these key areas:

Developing a casino marketing strategy
Promotional event criteria and strategy
Market research to target specific customer types
Communication and social media marketing success
Database and direct-mail management
Measuring the financial analysis of marketing
Understanding important trends and promotions
Casino host team strategies

Contact us:

Email gaming@unr.edu, call (800) 233-8928 or visit our website for information about gaming management education and a full schedule of our upcoming courses.

Course Section
Course:	GM 402-00
Term:	2208
Section Number:	1
Schedule Number:	2208GM402
Instructor(s):	Mary Loftness, Siobhan Fajayan
Location:	Online
Dates:	Aug. 31-Sept. 3, 2020 (Mon.-Thurs., 8:30 a.m.-noon)
Seats Remaining:	31
Units:	Non-Credit
Notes:	CHANGE IN PRESENTATION MODE: Due to the Covid-19 pandemic, this course has been transitioned to a virtual classroom. This course will be presented virtually through Zoom. All registered participants will be provided instructions from the program coordinator on how to access the course and how to navigate Zoom's features, as well as how to access course materials. Fee includes course material and course certificate. The early registration deadline for this course is Monday, Aug. 17, 2020. After this date, the registration fee will increase to $1,190. NOTE: We offer a discount of 10% off the regular registration fee for two or more participants from one organization. Please call (800) 233-8928 or (775) 784-4046 to receive the discount.